Notice how the advertisements on Astro are significantly louder than the movie itself? While many of us put up with it as simply a harmless way for Astro to draw attention to and therefore make more money of its ads, the truth is that it probably hurts a lot more than we realise. Notice how children are automatically drawn towards ads on TV? For long we have attributed this to the punchy tunes and animated eye candy. However, in North America, such tactics have been banned as it is seen to develop short-term attention span in children!
As if to add insult to injury, the loudest by far, belong to Astro's own inhouse ads. This must stop!
